Wednesday, August 16, 2006

These shoes may change b-ball shoes pricing

The $15 Kicks

Knick undercuts pricey Jordans

Move over, Air Jordans.
Knicks star Stephon Marbury is putting his name behind a pair of $15 basketball shoes that he's hoping will give underprivileged kids the chance to wear kicks fit for the pros.

The black high tops drew rave reviews yesterday from the critics who matter most - young hoopsters.

The groundbreaking sneaker, the Starbury One, is Marbury's attempt at combating the trend toward astonishingly high-priced basketball shoes.

Air Jordans, the sneakers that revolutionized the industry, now go for as much as $180.

The sneakers, which will be sold only at Steve & Barry's sports apparel stores.
Produced in China, the shoes are constructed using the same materials as the other top-end basketball sneakers on the market, said Howard Schacter, chief partnership officer for Steve & Barry's.

"[Marbury] had a vision. We had an expertise. And together it became a match made in heaven," Schacter said.

Marbury has vowed to wear the shoes he's hoping will enable disadvantaged kids to feel like stars.

No comments: