Tuesday, January 30, 2007

COCA COLA + JAY Z = $$$$$$$$$$$$$$$


Coca-Cola has tapped rapper /entrepreneur Jay-Z to remix its Cherry Coke brand.

Jay-Z will play a hand in all aspects of the fruit-flavored soda's relaunch, ranging from the look of the new can to the TV commercials and even co-producing and appearing at the brand's Feb. 7 launch at New York's Fashion Week. Cherry Coke Zero, its diet sibling, will also debut.

Scoring a deal with the chart-topping superstar is a coup for marketing-challenged Coke. Jay-Z is already the face and co-brand director of Budweiser Select. As part of his duties at Anheuser-Busch, he will appear in a Super Bowl spot three days before the Cherry Coke relaunch. The rapper also appeared in a commercial spot for Hewlett-Packard notebook computers and this month (January) he unveiled a deal with General Motors and its Yukon Denali SUV.

"The more brands he fronts, the less the strategic power each of the individual appearances have," said Lucian James, CEO at marketing consultancy Agenda, San Francisco.

Teaming with Coke is merely the latest facet of Jay-Z's "new presence as an executive," said Jameel Spencer, CMO Rocawear, New York. "It's his new opportunity to expand his standing in the business world. Besides just recording, he's making TV commercials and campaigns for brands . . . [And], who is better than Coke? They're the biggest."

The new can will feature a cityscape design. It marks the third time the brand, which debuted in 1985, has been repackaged during the past five years. But Cherry Coke has been long ignored by Coke, which spent about $100,000 on media during the past six years combined and nothing at all in 2006, per Nielsen Monitor-Plus.

Jay-Z was first linked to the cola giant last fall when an eight-minute video clip from a Radio City Music Hall performance, which included Coke promotional materials, began appearing on file-sharing sites. The clip was a part of the Coke Side of Life's Stageside.com interactive effort.

Despite his full slate, "Jay-Z brings a sense of genuine hip-hop authenticity to the brands," said James. "His role is helping brands not get it wrong the way McDonald's did with African Americans rapping about French fries. There's a reassurance that they won't appear like an out-of-touch uncle trying to act cool."


Nicole Richie thinks she is "Special" , Usher with his new "Special" lady (his stylist) and Damon Dash and Eddie Murphy look "special"

Celebrity Rides

Check Shaq's Hummer & Brian Mcknights Bike

Monday, January 29, 2007



SAG AWARDS 2007 (screen actors guild)

BLACK EYED PEAS’ will.i.am says the album he is working on for MICHAEL JACKSON is likely to be released via a music website.

He said: “Michael is the one act who doesn’t need a record label. He can do it all through social networking websites.”

On working with Jackson, Will said: “We sat there in Ireland writing strong melodies that are gonna affect people emotionally and rhythms that are gonna make people dance.”

Wednesday, January 24, 2007

Kelis for FORD

OVER 35 is the new 25

Pam Anderson Salma Hayek Toni Braxton and J LO give the twenty something girls in celebrity land a ron for their money!

Snapped at the club in L.A.. jan 19th and jan 20th

Paris Hilton and friend Kim Kardashian hang out all the time and even party with rapper game and Brandy's brother Ray J.Kim is one of L.A. Finest!

Dreamgirl cast up for Oscar bids except Beyonce

Dreamgirls cast members eddie murphy,jaimme foxx,jenifer hudson are all up for Oscars look like Beyonce wasn't good enough!


DIDDY does Danity Kane in the snow

P Diddy has been spotted with aubrey from "danity kane: the group he created, at sundance on a skiing trip and his "girlfriend was nowhere to be seen I am told.


Sunday, January 21, 2007


Lill kim is a mess!

Lil Kim has changed her look and gained weight- now she looks like Lil tranny!


Jaunita Jordan stuck with MJ long enough to get HALF of EVERYTHING
in their split ,which is about 250 MILLION!!!!!!!

Mutual Respect

Prince and BEY will perform together at the NFL Superbowl in february

T.I. and "tiny"

Rapper T.I. has Girlfirend "tiny" from the old group Xscape pregnant
bet he wont marry her.

Whitney Houston and RAY J are the new "wtf" couple

yes they are confirmed making music together and getting bobby back!